The Great New York State Fair
The Great New York State Fair
howdy good buddy, we are testin stuffs
Client
- State of New York Department of Argriculture
Services
- Content Development and Creation
- Website Development and Design
- Social Content Management
- Creative Writing
- Video Editing
- Copywriting
Capturing the experience
To support our ongoing social campaign and content calendar delivery, Studio City PXL flew in a team of the world’s best event photographers and videographers to capture all the unique and magical moments the Great New York State Fair has to offer.
Creating compelling content
Our uncompromising focus on quality and compelling content resulted in a 800% increase in engagements on social from previous years.
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Social Content
Studio City PXL delivered the social "Butterizer" AR filter, which turned the famous fair butter sculpture into an interactive experience. We created a VR lens that analyzed the facial structure and movements of the user and then animated it on a male or female butter bust. From there the video could be posted, texted, and shared across social media to remind people of the grade A fun that can only be had at the Great New York State Fair.
We also designed a geofilter Snapchat lens, which created a perfect way to build brand awareness around the event and allowed Snapchat users, a primarily young and exclusive demographic, to engage with the New York State Fair brand.
Website Updates
Studio City PXL continued to maintain and update the official website for the Fair and the Fairgrounds, creating a more organized, accessible and user-friendly experience for fairgoers attending the 13-day celebration. This included but was not limited to event updates, the creation of the official fair map, lineup announcements and more.
