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Access Hollywood
YouTube Optimization Campaign
Studio City PXL collaborated with Access Hollywood to revolutionize its YouTube presence, driving significant growth in views, watch time, and audience engagement—all without a single dollar spent on paid media. Leveraging our YouTube Optimization expertise, we achieved results that exceeded expectations across every key metric.
Our comprehensive, data-driven approach targeted every facet of the channel’s performance. From improved SEO and updated thumbnails to enhanced end screen strategies and chaptering for longer-form content, we ensured Access Hollywood’s new uploads and legacy videos performed better than ever. By revitalizing older content that had been overlooked, we transformed previously underperforming videos into consistent hits with millions of views.
The impact was undeniable. In just 10 months, the channel saw a 53% increase in total watch time and a 42% boost in video views. Key traffic sources showed exceptional growth, with End Screens driving 461% more traffic, Search seeing a 36% increase, and related Shorts views growing by 1674%. These results reflect the transformative power of our optimization methods, built to not only engage audiences but also keep them coming back for more.
This success highlights Access Hollywood’s rise as a leading entertainment channel on YouTube, outperforming industry competitors on the platform and setting the stage for sustained growth in a competitive digital landscape.
Clients
- NBCU / Access Hollywood
Services
- YouTube Optimization
- Digital Strategy
- Analytics
- SEO
- Copywriting
- Design
Key Metrics Achieved in 10 Months
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Increase in Total Watch Time
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Increase in Video Views
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Increase in Traffic from End Screens
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Increase in Traffic from Search
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Increase in Views from Related Shorts
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