American Underdog
SocialAmp Technology
Few things get moviegoers as excited about a film as being personally replied to from the movie's official social account. PXL strategically employed this tactic for Lionsgate's 2020 film "American Underdog”, with our SocialAmp Technology instantly replying to hundreds of positive fan review tweets from the @AmericanUnderdog X handle after pre-release screeners and during opening weekend. As a result, the campaign generated tens of thousands impressions, massively amplifying the positive sentiments of filmgoers, and reminding us again that our SocialAmp Technology allows us to turn the positive words of everyday people into compelling social content and an incredibly effective form of marketing. Consequently, American Underdog received positive reviews from critics and fans alike, and went on to gross over $25 million at the box office.
Client
- Lionsgate
Services
- Concept
- Design
- Copywriting
- Digital Strategy
- Development
- Content Management
Our system marries the audience with the studio using technology. With our automatic video generation, we can produce custom creative assets in seconds. Our team of moderators provides quality assurance that videos are formatted correctly and are appropriate. The audience gets to have their own words broadcast in a shareable video tweeted to them directly by an official movie account. The studio gets a tsunami of positive social messaging before their wide theatrical release. In the end, everyone wins!
