Paramount needed a digital experience to promote the home release of their movie, Bumblebee. Bumblebee has always been a fan favorite since the original release of the Transformers franchise in 1984. We tapped into the nostalgia for the character with our “Bumblebee Ultimate Trivia Challenge.” With increasing levels of difficulty and fun visuals from the film, fans were enticed to play again and again for the honor of calling themselves the ultimate Bumblebee superfan.

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