We're waving through a window! In partnership with Universal Pictures, PXL was proud to create a SMS campaign for the Broadway phenomenon turned cinematic event - Dear Evan Hansen. PXL was tasked with authentically communicating the important message of the film, while also providing an engaging forum for issues and conversations around its emotional themes. Using an automated conversational AI platform, PXL created an SMS campaign where fans of the film opted in to receive daily positive affirmation messages via text, with reminders and ideas of how to enrich their own lives and that of those around them.