Studio City PXL was proud to partner with Maximum Effort, a production company and digital marketing agency founded by Ryan Reynolds and George Dewey, in creating the #LeadFromBehind official website - a part of a broader campaign to raise awareness for colorectal cancer. Powered by the Colorectal Cancer Alliance, which was founded in 1999 by a group of 41 survivors, caregivers, and friends, the alliance exists to end colorectal cancer in our lifetime.

All in all, the site’s main mission is to make colon cancer “famous” by raising awareness, taking action and making sure everyone from all walks of life has access to help. Check it all out here: https://leadfrombehind.org/