We partnered with FXX to create a one-of-a-kind Tumblr site for their surrealist show Man Seeking Woman. Featuring a custom GQ-inspired magazine called “AVG Male Magazine” (comprised of ‘Feature,’ ‘Dating,' ‘Style,’ and ‘TV’ sections), this unique site showcased content throughout the season, including GIFs, listicles, videos, and cartoons that complemented Jay Baruchel’s average-joe character. The campaign was a huge success, and was featured in AdWeek for the innovative way the site connected with the audience using one of its favorite mediums.