SMC
YouTube Optimization Campaign

In just six months of collaboration with SCPXL, SMC's The Karamo Show and The Steve Wilkos Show experienced a YouTube transformation that directly led to record-breaking success for both channels. With advanced, targeted strategies, we delivered standout results in revenue, watch time, and views for new content—while unlocking untapped potential in their video library to drive sustained growth.

The result? Thriving digital powerhouses, with revenue up 102%, video views increased by 26%, and a foundation built for limitless future success.

The key to this growth was a custom strategy centered on long-form content. SCPXL designed a custom approach leveraging extended runtimes to boost viewer retention and engagement, directly fueling monetization gains. Alongside this, we refined thumbnails, applied meticulous chaptering, and revitalized legacy content, leading to optimized library pieces seeing viewership climb by as much as 500%.

SCPXL's efforts delivered a measurable impact across the board. Revenue doubled, and key traffic sources surged—end screens drove 110% more views, suggested videos brought 65% more views, and related Shorts saw an explosive 1537% increase.

For SCPXL and SMC, this is only the beginning. As The Karamo Show and The Steve Wilkos Show thrive in an ever-evolving digital landscape, their momentum continues to grow, paving the way for even greater achievements and securing their status as leaders in digital talk show content.

Clients
  • Universal Pictures
Services
  • YouTube Optimization
  • Digital Strategy
  • Analytics
  • SEO
  • Copywriting
  • Design

Key Metrics Achieved in 10 Months

Impact Chart
Increase in Revenue
102%

Increase in Revenue

Increase in Total Watch Time
50%

Increase in Total Watch Time

Increase in Video Views
26%

Increase in Video Views

Increase in Traffic From End Screens
110%

Increase in Traffic From End Screens

Increase in Views from Suggested Videos
1,674%

Increase in Views from Suggested Videos

Increase in Views from Related Shorts
1,537%

Increase in Views from Related Shorts

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IMPACT