At the heart of this dystopian sci-fi thriller is a very human love story. For The Darkest Minds home entertainment social campaign, 20th Century Fox wanted to lean into that love story and its dynamic young stars.

With graphics as colorful as the characters themselves, we crafted a share-worthy campaign featuring visual effects, video montages, eye-catching imagery and a celebration of fan art. Targeting key demographics such as young adults and readers of the book series, our posts were well-received across the board, catching the attention of both fans and the stars of the movie!