The results of our SocialAmp Technology product with comedies and dramas was undeniable, so it was time to try it out with Warner Bros. international thriller, The Good Liar. We replied to users who had reviewed the film with #TheGoodLiarMovieReview, including their tweet in one of three unique assets we'd created. The fans were challenged to "Read Between the Lies" throughout the entire campaign, and it became prevalent that they listened when the results spoke for themselves: Over 4 million potential impressions!