NBCUniversal needed a single hub for their various divisions including Universal Pictures, Dreamworks Animations, Universal Studios Theme Parks, and Universal Brand Development. The goal was to create a website that was not only functional, but also easy to navigate. Each site for NBCUniversal had to be carefully thought out to fit the individual division’s needs.
We completely rebuilt Universal’s website to be the nucleus of the studio’s digital presence so that visitors could quickly find information and links for everything they’re looking for. We sought to design a visually cohesive and functionally consistent platform. We brought Universal’s digital brand forward by incorporating responsive content management systems and a sleek, modern design. We used our proprietary PXL Platform to allow Universal to seamlessly publish and update content.
With our platform, Universal can easily scale their website as they continue to expand. Universal’s new website has their divisions clearly labeled at the top with redirect links to their respective websites and social accounts. Visitors can also find exclusive videos and news updates in real-time through our content management system.